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Maybelline Combines Nature and Technology

New additions to hair care and makeup for 2010.

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By: TOM BRANNA

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Technology infused with natural ingredients is how Maybelline New York-Garnier executives explain their launch strategy for 2010. For example, on deck are Garnier HerbaShine Color Creme with Bamboo Extract, its first ammonia-free hair color; Maybelline New York Instant Age Rewind Radiant Firming Makeup SPF 18, which uses goji berry to help fight the signs of aging. HerbaShine ($7.99) promises fast, easy color that won’t damage hair. Garnier will support the launch with a $30 million cam...

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